by Victoria Burns
•
9 February 2026
In this coaching episode, podcast listener Claire is exploring career options, but worries she lacks the lateral thinking skills to come up with possible ideas. I am not a career coach, but we use this example as an opportunity to explore how limiting beliefs can prevent you finding solutions and how there are many routes to creative ideas. Listen in as we discuss her situation and identify a path forward. If you want to be on the podcast in the future, make sure you’re on my newsletter to hear about future chances to volunteer! If you liked this episode, you should check out my episode on How to make decisions you love and this episode on how PhD Students Can Network Smarter & Avoid Career Panic with Dr David Mendes from Beyond the Thesis Transcript [Vikki: [00:00:00] Hello and welcome to the PhD Life Coach podcast and today I have another listener on for a coaching session. So you all know periodically I do a little shout out to my newsletter asking for people who have got something that they think it would be useful to be coached on, but we haven't really talked about much on the podcast before or where they think they've got a kind of different angle on things. Vikki: So before we get into it, first thing, if you're not on my newsletter and you think this will be an interesting opportunity in the future, do make sure you sign up. I try and do a shout out every month or two for new people. And this time it was Claire who answered. So welcome Claire. Thank you so much for coming on. Claire: Thank you Vikki: and Claire got in touch. I was really keen to talk to some academics as well as people who are doing their PhD full-time, for example because PhD life coach really does go across every stage of the academic journey. And I wanted to make sure that I was representing all of my people who were working full-time in academia as well.[00:01:00] Vikki: And Claire got in touch, you'll hear much more detail from her in a second, but Claire got in touch because she has a bit of a career dilemma coming up now. Just to make really, really clear before you guys get over excited. I don't really do career coaching. Okay. It's not my specialty. There's lots of people out there who have real expertise in that stuff, in careers post PhD, for example. But I am very interested in decision making and I'm very interested in how we go about making decisions, particularly decisions that we can be as confident as possible that we won't regret later. And I'm interested in what makes those decisions difficult for people. So today we are gonna be thinking about career options, but we are gonna be thinking about them from that kind of decision making perspective. So Claire, why don't you tell people a little bit more about where you are at at the moment and what this decision you've got to make is Claire: Okay. Thank you. So,, I'm an academic at a [00:02:00] university and I've been there for best part of 10 years now. I'm a physio by background, but I've moved away from clinical working, so I'm purely in academia now. But I teach a variety of physio skills to undergraduate and postgraduate students and I am also doing a professional doctorate part-time, which I've been doing for some years. Claire: And thankfully I'm coming towards the end, so I'm in the write-up stage. So that's my goal for this year is to finish and submit and come out the other side of doctoral life. I guess my reason for getting in touch was, because I want to think about what my doctorate can do for me. That wasn't initially why I started it. But I've come to realize that it can actually do quite a lot for your career or, even if it in terms of, you know, interesting new roles, and doing different things. However, I don't [00:03:00] feel particularly skilled in finding some of these different things because they're potentially moving away from, sort of a traditional type of job progression or career progression. And so it is kind of a bit more lateral thinking and that's the bit that I struggle with. Vikki: Perfect. And what I love about this is I've done episodes about decision making before, right? And i've taken people through the sort of different steps of my decision making process. If people wanna hear more about that, I'll link to a show where I explain the decision making process in the show notes. But one of the very first steps of that is outline all the options. And I almost skim past that sometimes when I talk about it, right, because especially the way my brain works coming up with all the options is the easy bit, right? Deciding which ones I want to do is the hard bit. And so I've sort of, without really thinking about it, skimmed [00:04:00] past the, well, how do you figure out what options there are to then decide from anyway? Vikki: So I think it'll be really useful for everyone today for us to think more about that very first step. So I suspect today we are not gonna get in anywhere close to figuring out how you are gonna decide which one of these you want to pursue. But I think if we could get to a place where you've got a lot of ideas as to how you can find what different options there are, then I think that'll put you in a really good place to then enter into the rest of the decision making process. How does that sound? Claire: That sounds ideal. 'cause I think sometimes when I know what my options are, I, I can eventually at least make a decision, but it's knowing what all the options are from which to then pick or, I get some of them, but not all of them. I get the obvious ones. Vikki: Yes. No, definitely, definitely. And there's never gonna be an all of them, right? But enough of a [00:05:00] variety that we're confident that we've kind of covered it off. As it were. And before we came on, you were saying a little bit about how with physio there's quite a sort of specific career path. You know, you're choosing perhaps specialties I guess. But beyond that, the actual structures similar. And I think academia is saying in traditional academia can feel a bit like that too, that you do your PhD and then postdoc if appropriate. And then you sort of work your way up the academic level, and there's a bunch of decisions about what you specialize in and things, but what the job is that you're aspiring to is kind of ahead of you. But for people who want to move outside of that, I think it can be a lot more kind of fuzzy, I guess, to, to see the different options. Vikki: Okay. So tell me why you think you are not very good at coming up with the different options. Claire: Because when I kind of sit [00:06:00] down to think about what options I have, and I'm, I'm a bit old school, I'm very pencil on paper. So in the initial sort of brainstorming kind of stages and I'm scribbling things down, I don't seem to have very much that is beyond what would be considered the kind of traditional, obvious ways. Claire: And then I hear other people saying, oh, I'm doing this, or, oh, I've moved on from that and I'm doing this really exciting job now. And I'm thinking, good grief. How did you find that? How did you know what was out there to look for? I would never have considered that. So for example, a former colleague of mine went off to work with a charitable organization. Claire: It just never occurred to me that there might be anything related to what we do in that kind of environment. And so once I've heard about something, I might then look at it, but it doesn't occur to me to look at it [00:07:00] initially or I, I just don't think about, think of these things. So once I've read about them, oh yeah, that seems great, but then how do I find it elsewhere? Vikki: Okay, perfect. So how would somebody who was good at lateral thinking, who was good at identifying options, talk me through how they sit down with their paper and pen as well. How does what they do differ from what you do? Claire: Do you know? I'm not actually sure, but I guess they maybe have a wider range of thinking. Vikki: What does that mean? Claire: Oh gosh. I guess it's kind of being able to be a bit more flexible with thinking, so getting beyond the sort of the traditional, you start off at a junior or whatever and then go to a senior or whatever, and then you're a bit more senior. And [00:08:00] perhaps they're able to blend ideas a little bit. I don't wanna say a bit better, but perhaps a little bit more readily. Vikki: Mm-hmm. Claire: Than, than I I can, because I know there are some combinations. So in academia you might do some teaching and you might do some research. Vikki: Mm-hmm. Claire: But if it's a more unusual or a different type of blend. Or a different type of split, unless I've heard of it, it doesn't, I, I can't think, I don't think of it. Maybe they're a bit more flexible with their thinking about what kinds of things go together. Vikki: Okay. So in your mind, people that are good at that kind of lateral thinking and things like that, sort of semi spontaneously come up with these different options without having heard about them. Claire: Now you've phrased it like that, that sounds a bit unrealistic. I guess maybe they have heard about them, but perhaps just [00:09:00] better at retaining it or better at then seeing those, combinations or those different ideas or places where people can work. Whereas I either don't remember, 'cause my memory is quite notoriously bad at times or I remembered it, but I don't then make the next step, the next connection in my head to put it together with something else or to see it as something that I could look for somewhere else. Vikki: Okay, perfect. Now, people might be saying, why are you banging on about this, Vikki? Why don't we just think about what options there are out there? And the reason is that when you tell yourself something like, I'm not good at lateral thinking, and you don't see that as something that can change, and you see that as something that is absolutely necessary for the thing you want to be able to [00:10:00] achieve. So in this case, coming up with lots of ideas for this, it makes it really hard to move forward with it because you get to a stage where you're like, well, I'm just not good at thinking these things. So if I'm not good at coming up with them, how am I ever gonna know what they are? Okay. And I think what can be really useful is instead to start thinking, okay, how do people that are good at this do it. What sorts of questions are they are intentionally or implicitly asking themselves? Because I'm not gonna deny there are some brain, I, I am someone where my brain tends to fiz and make connections often to my detriment, just generally. So I'm not gonna sit here and say, I have a really systematic way of how I go, oh, have you thought about this? Have you thought about that? Have you thought about that? 'cause I don't. But if I sat back and was like, okay, how am I making those connections? What would that look like? [00:11:00] Then we would absolutely come up with some sort of more intentional methods, I guess, by which you could come up with ideas. Vikki: And for those of you listening, you might not be in the same position as Claire trying to think about your next career moves and stuff, but everything we're talking about today can be applied to thinking of research ideas, for example. Often it can feel like other people have just got research ideas coming outta their ears and you dunno where they come from and da and how do you even, you know, think of it. Everything we're talking about can apply to anything where you are trying to sort of brainstorm options. How does it feel to think that you could modify or at least give yourself some strategies to support your lateral thinking rather than saying I'm just not good at that. Claire: That would be really great. You know, because I'm aware sometimes maybe can do, but it just feels a little [00:12:00] bit, by chance or by luck, rather than an active choice so yeah, any strategies that can support that process, that would be really helpful. Vikki: Things coming up by luck or by chance are often a sign that you're just good at it so you're discounting that. Claire: Mm-hmm. Vikki: I have this with people who say, oh, and I do write much faster than other people, but honestly it's not 'cause I'm good at it, I'm just lucky. It's like, why are you just good at it? And that's okay. So I'm not saying that like it's a super strength of yours, but if you have some situations where you do make these connections, where you do spot things and you are currently telling yourself, that's just by luck and chances. That's an example of discounting your skills. Claire: Okay. My only thought for that is it, it is reasonably infrequent and it does feel a bit random. [00:13:00] Yeah. Vikki: Well, that's okay. Not we get to spot those. Claire: Yeah. Vikki: We get to spot those and appreciate those and think about how we can create those environments, create those opportunities more often. Okay. So let's take one. Have a think. You mentioned that you met somebody who had gone into the charity sector. Claire: Oh yeah. Yeah. Vikki: So tell me about that. When you realized that that was an option. What happened in your brain, how you made that connection? Claire: Well, when I heard that they were leaving and they were moving on. And so you get the usual questions, oh, what are you going to do? You know, when are you gonna be going? And when she said where the organization that she was going to my initial thought was, wow, that's amazing. How on earth did you think of that? You know, how did you even think to look at that as an organization for which that there might be a job that might be appropriate? It was just a real wow, mind blowing moment that I was thinking, gosh, it would never have occurred to me to, [00:14:00] you know, because you think healthcare or you think education and you certain think of certain companies or organizations, and that's certainly not, not on the normal run of things. Claire: And you know, I'm still friends on social media with her and I know she's getting on really well and she's loving it and there's, you know, all these projects and things that she's been doing and it's been amazing. And the same is actually true for a couple of other people who might not necessarily be in those kinds of organizations. They may be, are in a traditional university role or a physio related organization. And, um, again, I'm like, wow, that sounds really interesting. But it's having that initial, being able to look and find it, it's just like mind blowing. Vikki: Okay. Um, did you ask? Claire: Yeah. Vikki: Okay. So how did she come up with it? Claire: So, it was not what I was [00:15:00] expecting her at all to say, oh, I found it on a one of the main, like job search engines and I was like, oh, which was kind of good in the sense that it's easily accessible, but kind of bad in the sense of I was expecting it to be something more super fantastic than that. Claire: But I immediately went, oh no, because when I have looked at similar or, or the same search engine, putting in the right words to get the right job search can then be another challenge. That in itself is, that's something different, but that in itself has been a bit of a problem. So yeah, the answer was just like a, a normal job search engine that probably most of the population would look at. Vikki: So what do you make it mean then about you that you saw her do that and you're like, wow, that's amazing. I never would've thought of that. And then you asked her, and it was fairly [00:16:00] mundane how she found it. How does that then translate into thoughts about you? What thoughts do you then end up having? Claire: So my initial thought was, oh great, I could do that. Vikki: Mm-hmm. Claire: Although in all fairness, it is then backed up with, like I said, about actually searching on those search engines. 'cause I haven't had much success in the past with picking the right words to put in to get the right stuff back. So what tends to happen for me is I put in what I think are the right words and then I get completely different job adverts back that are not what I was looking for and not related to me but my initial thought was, oh, I could do that. Vikki: Mm-hmm. Claire: So, which was kind of good in the sense it was positive. Although my enthusiasm was slightly curtailed when I thought about the logistics of actually doing that. Vikki: Okay. Well, what words did she put in for that to come up? Claire: Now That, I don't know. That unfortunately I didn't think to, [00:17:00] to ask. Um, and I, it was a lot fair while ago now, so I'm not sure she'll remember, but, um, Vikki: but she might have thoughts. Claire: Mm-hmm. Vikki: Because, so what happens here right, is there's all, especially if we are convinced we can't do something, that then as soon as a bit of evidence that it's something that you couldn't do, comes up, we stop asking, okay? So you had this example of somebody, and I want you to notice that means that you had people in your network who you knew, who had similar skills to you and were doing interesting things, okay? Vikki: Which is a brilliant source of options, okay? If you have a net network where people are doing things fabulous, that's, that's a tick in the, I can come up with options box already. The fact that you even knew her. Okay. And then your first thought was, oh, I would [00:18:00] have no idea how I would find that. Vikki: Okay. Now a lot of people would've just stopped that, oh, I have no idea how she found that. Stop. You actually did ask, which again, shows that you are willing to then reach out. You're willing to have those conversations. You're willing to ask people how did it, which is another big tick in the I can do lateral thinking box. Vikki: Okay. And then she said, I did this. And you thought, oh, I can do that. Which again, brilliant, it means that you can hear what other people have done and immediately think, oh yes, I could do that too. So that's another tick in the, you're gonna be able to generate options box. So you did lots of things very right. Vikki: The only thing I think that happened was then you had one go at it and you then decided, oh, I haven't found things. I must not be good at searching for stuff, where I would really encourage you to ask questions about what exactly did you search for? [00:19:00] How many different searches did you do? How much crap did you filter through before you found this? What was it about that advert that made you think that you might be a contender for it? Claire: Mm-hmm. Vikki: Okay. So I think you did a ton of things right in this, you just paused when it felt a bit difficult on your sort of first attempt, and often that's because we've got this story. If you believed you were gonna find your job on one of those and that that was just inevitable that you would find it, you wouldn't stop if you looked once and didn't find it. Claire: Okay. Vikki: Yeah. But when we, yeah. A chunk of us. It's like, so I've started doing, okay, this is an example of my problem with hobbies. I decided that it would be nice to do jigsaws so that I spend less time on my phone, more relaxed [00:20:00] analog vibes, except me being me. I've, I've turned this into, um, I want to do speed jigsaw competitions because obviously I can't just do it in a calm and restful a little bit at a time. Vikki: My mum's got her head in her hands just like, what are you doing? Anyway, I want you to think about how hard you would search for a piece if you knew it was in the box versus how hard you would see search for the piece if I told you, oh, I did actually drop some of the pieces up the farm, carrying it from the car, which is also a true story. If I knew it was definitely there. I would search for way longer. Claire: Yeah, that definitely makes sense. I, I think if I knew for sure that it was some out there somewhere then yeah. Much like you, you just explained with your jigsaw piece, yeah, I would definitely search harder and if I felt more [00:21:00] confident in my abilities to find said, piece, then yeah, I would perhaps persevere a bit more. Whereas if I'm not sure it's there at all, you kind of think, oh, well what's the point? I'm wasting my time. Vikki: Yes. Claire: Or if you think, well, I dunno how to do this, or I'm always, you know, rubbish at doing this, I'm never gonna find it anyway. Then again, you think, well, what's the point? It's a waste of time. You stop. Vikki: Yeah. So what we're trying to do here is recognize that people who find these things have essentially used a bunch of tactics. I think we can look at it from the point of view of how can we figure out what's out there. We start from that kind of, where would we look to see what's out there? Mm-hmm. And we can do it from starting much closer to us of identifying what skills you've got. Vikki: And I suggest we talk a little bit [00:22:00] about both of those because we can think about how, and you've already identified two ways that we can find out what's out there. We can find people who are doing interesting things, either through our immediate network or in some other way. And we can search on search engines essentially. Yeah. So there's a couple of ways already and we'll think more about how we can do that in creative ways. Mm-hmm. So how can we find what options are there out there? And then afterwards let's talk about how can we start from, I am a person with these skills, these skills, these skills, these skills. And I don't mean physiotherapy skills, I mean the broader, more transferable skills than that, assuming you're not looking to go back into clinical, um, Claire: no. Vikki: I thought that was perhaps Claire: not. Vikki: Then we can think what more generically, what skills you have and how you could identify those, because that can be a starting point as well. Right. Because then you can ask yourself, in what environments [00:23:00] would those skills be useful? And I think having that er approach of looking at what's out there and looking at what I've got and then we're trying to find matches can be really useful. Claire: Sure. Vikki: Okay. So how can you find out more about what's out there? Claire: Um, well the first one that springs to mind is, I guess , the obvious perhaps. Do a Google search on how can I find what jobs there are or something like that, which I sometimes, I've used quite well with other things, but perhaps not for this. I don't know why, but anyway, you could, you know, ask the question of Google or something like that. Yeah. Doing a brainstorm of all the places that I could actually think of like straight off the top of my head and I've write, written them down. Vikki: Okay. Claire: So that, although that does make long. Vikki: So you could come up with some things off the top of your head. Claire: Yeah, they're perhaps not necessarily always [00:24:00] very helpful 'cause it's a bit like the difference between, you know, doing your car insurance on one of the comparison sites and you know, finding the best deal straight away or going around every single insurance provider that you can think of. So I have been known to write down all the specific organizations I can think of and then go to their job search and see what there is kind of thing. Vikki: Okay. Claire: Um. There is obviously the job searching websites that you, or searching places that you can, that I could think of. Vikki: Mm-hmm. Claire: So whether that be more profession specific ones or whether that be general ones that are out there in the market. And yeah, you said about asking people, which I, I would admit I'm not very good at. Vikki: Okay. Why not? Claire: I'm not sure. I think, [00:25:00] I dunno whether I kind of expect myself to already know. Vikki: Mm-hmm Claire: And therefore I'm not very good at asking. Like some things I'm really good at asking, like a work related thing. I'll put my hand up and say, I often dunno the answer, so I'll go ask the question. But with something like this, I don't know. I dunno why I don't ask more. Vikki: Have a think. What feels uncomfortable about asking? Claire: Um, I just wonder if I don't like people knowing that I'm maybe thinking about not thinking about my career, 'cause everybody thinks about the career, but in the sense, more, in a more specific way. Because then if you don't get what you want or you go for something and you, you're not successful for whatever reason. And it might just be that there was somebody that had got more skills or whatever. I think I have been made in the past to feel Oh, well you didn't get it. You know, it's a bit like failure, isn't it? [00:26:00] So I don't like to ask, Vikki: what do you dislike about failure? Claire: Certainly that the one time where I was in that position where people were making me feel like I'd failed to get the job. It felt embarrassing. It was uncomfortable. It felt like pouring salt in the wound. You know, I was kind of okay with the fact that I hadn't gotten the job because I got some feedback and I, yeah, if I'm, you know, I, yeah, I kind of agreed that it wasn't, you know, I hadn't answered the questions the best and therefore, yeah, they, I, I totally okay with the decision, but then other people making me feel a bit uncomfortable, you know, oh, well you should have got it and things like that. So maybe I perhaps wrongly assume that people are gonna do that every time. So if you go for something and you're not successful, or [00:27:00] you look for a job and you don't find anything, they're gonna come back to you. Oh, well, oh, was there nothing? Oh, did you not find it? Oh, you know. You didn't do it or you didn't succeed. Vikki: Mm-hmm. And that is possible, right? Claire: Yeah. It's possible. Vikki: They might say that. Claire: Not necessarily guaranteed, but Vikki: what might they say about you not looking? Claire: I guess there's the flip side to that, where they might say, oh, well, didn't you look, you know, or, oh, well I would've looked, or, oh, well why don't you look here? Or, yeah, Vikki: usually when there's something we're avoiding, we're predicting some discomfort associated with that thing. And in a second, I'm, there's something else I wanna say about, what we're actually trying to do, which I think will hopefully relieve some of this, but even, let's say we are actually talking about applying for jobs [00:28:00] and this fear that people are gonna be like, oh, you didn't get it. Vikki: You tried and you didn't. It's really useful to just remind, this is not trying to make you feel uncomfortable all the time, but this is to really useful to remind yourself what is the downside of the opposite here. So we are doing this a lot in my membership at the moment where there's discomfort around putting your research out there into the world, right? Vikki: Because people might read it, they might criticize it and so on, but there's also a massive amount of discomfort around doing research that no one is ever going to see and that no one is ever going to respond to. There's a bunch of self-criticism that comes on that side as well. Claire: Mm-hmm. Vikki: And the more you can remind yourself, it sounds terribly negative, but genuinely, I think it's positive. Vikki: The more you can remind yourself, there's the potential for self-criticism on both sides of this. Vikki: Mm-hmm. Vikki: You could criticize yourself for looking for things and not finding stuff you could criticize yourself for [00:29:00] applying for things and not getting it. But you could just as readily beat yourself up for never applying for anything and for being bad at lateral thinking. Vikki: And when we recognize that there's self-criticism in any version of this. Yeah. Anybody listening who's got a family and a career at the same time will very much resonate with the idea that, you know, over here I can criticize myself for being a bad parent over here. I can criticize myself for being a bad lecturer and everything in between, right? Vikki: Mm-hmm. Every choice we take, there's, there's criticism on either side of it. If we look, and then what you get to do is say, okay, what would I prefer to be criticized for? If I am gonna be criticized? Do I wanna be criticized? And we're talking criticism of by yourself most of the time, but also potentially from others. Do I wanna be criticized for looking, do I wanna be criticized for trying and failing, or do I wanna be criticized for never having [00:30:00] looked? Which do I want to criticize myself? Claire: Yeah. Yeah. I guess it would be worse having not looked or found something and not applied because of whatever not very, not very strong reason. You know, I don't wanna say an excuse 'cause it might be valid, but it might not be particularly a strong argument for not applying, because then I guess the argument is, well you know, you might have been successful or you might have found something, or, yeah, you didn't even try. That sounds quite hard. But yeah, I guess that's what it boils down to. Vikki: And you, there's arguments in both directions, right? I, for one, I would always rather be criticized for something I have done than something I haven't done. For [00:31:00] sure. Other people will have different sort of thresholds for that, which is absolutely fine. And obviously with coaching and stuff we can work on reducing the amount we criticize ourselves for the decision we make anyway, right? Claire: Mm-hmm. Vikki: But you don't get to avoid the potential for self-criticism. 'cause whatever you do, there's potential for self-criticism. And so we then get to make the decision on other reasons instead. Claire: Mm-hmm. Vikki: Now I said there was something else I wanted to come back to, which is, and I think this is such a common mistake that people make when they're thinking about career hunting, is conflating working out what options there are out there with applying for jobs. Claire: Mm-hmm. Vikki: These are two entirely separate things. Okay. When I asked you about what was sort of worrying about reaching out and asking questions and things, it was all to do with what if I don't get it? But if we're in research phase, we are not applying at this [00:32:00] stage, we are just trying to work out what exists in the world. Claire: Yeah. Vikki: And this fundamentally changes how you interact with people. Okay. And I've got a couple of episodes that I'm gonna send people onto and you can have a listen to if you haven't already. There's one episode with Jennifer Polk about networking, which touches on this, but probably more relevant. Vikki: There's an episode with David Mendez talking about inter informational interviewing and kind of using your network to find out more about what's possible. So I would definitely, definitely check those out. Okay. But if we can separate researching what's out there from applying. Claire: Mm-hmm. Vikki: It makes it so much easier to have the conversations and it makes it so much less of a scary prospect. How would it change things for you if you thought that research phase where you're just trying to find out what's out there, it's not about applying for anything, you're just trying to find what's out there. How might [00:33:00] that change the experience for you? Claire: I guess it would make it potentially a bit more positive in the sense that if you're not really thinking too much about the logistics or you know, the realities of it. You're just thinking blue sky thinking at the moment. It's sort of going in within everything, anything's possible kind of Vikki: mm-hmm. Claire: Approach and then worrying about the real, the reality of it at a bit of a later date. Vikki: Yeah. Claire: Um, so I guess it would change the mind frame a little bit. Vikki: And how or would it change the way you interacted with people? So if you were gonna contact people to find out about it, how would it change that? Claire: Um, again, I guess it would just be much more in, well, for me anyway, much more informal, perhaps just throwing caution to the wind and see what comes back kind [00:34:00] of approach. Vikki: Yeah. Because there's such a difference between contacting somebody on LinkedIn and saying I'm looking for a job in your industry. Can we talk? Versus, I'm really interested to find out how you got where you are. I think you've got a really interesting career path and I'd love to know more about it. Completely different nature of conversation. Completely different how people are likely to respond to it. 'cause the first one, it sounds like you're trying to get something from them. Vikki: And the second one that you, it sounds like they're interested in you. And therefore you're like, oh, okay, that's quite nice. Now some people will get people contacting them all the time. People who've got like, you know, Steven Bartlett or whoever will have people contacting them all the time saying, how did you get to be the diary of A CEO, man? Or whatever. But for the vast majority of people, you don't. You know, I got a message recently where it was, you know, I'm looking to do something similar to you. And I'm, I don't go, oh, you want something [00:35:00] for me? I'm like, oh, you are interested in how I did what I did. That's cool. You know, it feels nice. Right. And it completely changes the nature of it. And you don't even necessarily have to contact them because if you can get to the stage, where it's like okay, let's go on LinkedIn and look up people who have physio degrees and experience working in higher education. Claire: Mm-hmm. Vikki: And see where they are. It's just look at a bunch of them, but then it suddenly it isn't, I need to identify what I'm going to do. It is where do academic physios end up? Claire: Yeah. Vikki: If you wanna translate it out, then you start saying, okay, where do academic nurses end up? Where do you know? And start thinking, okay, if I don't want something that's specific to my physio skills, who else is kind of like me? And where do they end up? People with broad clinical backgrounds who've kind of done some leadership bits of academic stuff. Claire: Mm-hmm. Vikki: [00:36:00] What do they end up doing? Okay. How does that feel, that kind of searching out for what people might have ended up doing? Claire: It sounds kind of good and scary and equal measures. It is good in the sense that, yeah, like you say, you're not directly saying, oh, hi, I, you know, I want a job like you, or I wanna come and work with, work with you, which might feel a bit like you say you want something from them. Claire: Um, so it's good in the sense that bit sounds better. Um, the sort of networking bit that sounds quite scary. I'm not naturally not very confident at doing it. I think I'm, I can do it and I'm, I don't think, it's, not that I'm no good at doing it but I think it's confidence, you know, I feel, um, a little bit [00:37:00] like, you know, what am I doing here? Kind of thing. Yeah. Which I watched your imposter syndrome webinar, so, um, uh, a little bit aware of, of that. I think because I'm a bit of a technophobe, things like LinkedIn and all of that feel really alien. Really uncomfortable. Yeah. And I am trying to avoid like the plague, um, but I feel like I'm probably gonna have to grasp the metal at some point. Vikki: I feel like of all the metals to grasp in this sort of question, LinkedIn is probably the one. Claire: Yeah. Vikki: I have to say. Claire: Yeah. Yeah. I, I'm kind of coming to that conclusion, um, myself. It has cropped up a few times and given that I don't seem to have had massive amount of success without it, I think probably I'm gonna need to to do that. Vikki: And I don't mean from the perspective that you put [00:38:00] yourself on LinkedIn and then all these jobs are gonna come flying towards you. I don't mean that. It is just, it's a great way to snoop on people. Yeah. In the nicest possible way. Your university will almost certainly have how to use LinkedIn courses. Claire: Yeah, probably. Vikki: Which would be completely free. If not, if you get on YouTube and search how to use LinkedIn to find career opportunities mm-hmm. Or something, you are gonna find a thousand. As I say, David Mendez, who I interviewed for one of mine, he does a lot of this stuff that he's, um, he is worth looking at. Vikki: In fact, he has a whole podcast, um, Papa PhD. His podcast is, he has a whole podcast, which is people post PhD who do things other than the traditional straight through academia thing. So that's the other thing is listening to things like that. Right. And just seeing where people end up and what kind of tickles your fancy as you go through. Vikki: The other thing that I would always recommend, and this is something that I actually learned back in the day when I was doing human research, [00:39:00] which you probably empathize with, is snowball recruitment. Okay. Yeah. So for people who don't do, um, you are nodding. So, um, in fact, tell us what your understanding looks like. You know what I'm talking about. So tell us what I mean by snowball recruiting. Claire: So, um, well I did a little bit this in my own participant recruitment because I'm doing qualitative research, which brought up a whole bunch of problems in its own right. But so recruiting participants proved to be difficult. My participants were students. The hilarious thing about it is they've all long since graduated. So I had year ones, year twos and year threes, and particularly recruiting year ones was a bit of a nightmare, if truth be told, because of course most of them are fresh out of college and they're trying to find their feet in university, let alone do anything. Else. And it's all very alien and scary to them, which I completely understand. [00:40:00] So once I'd got a couple of participants, sort of at the end of the interviews, I'm sort of asking them if you know of anybody that's interested or this who might be thinking about it please do suggested to them if you think they're appropriate, point 'em in that direction of the information sheet. So it kind of, as the name suggests, goes on like a snowball. And I did get an extra. Participant outta snowball recruitment. Vikki: So you can do the exact same thing with this. You find one person who has a physio background who's gone into something cool and you have a bit of a chat with them, and at the end you ask them, is there anybody else you think it would be interesting for me to talk to? Is there anybody else you can think of that has done physio? In fact, you can ask people who are within your existing network. You don't even, you know, this can start from, especially people that you sort of trust and you're willing to have that conversation [00:41:00] with, um, perhaps people that you used to train with rather than your kind of current colleagues. Um, where have people ended up? All those people that did physio with me 10, 15 years ago, whatever, where, where have people ended up and asking them, do you know anyone who was a physio who's now doing something different? Claire: Mm-hmm. Vikki: And then having a little snoop, what they're doing too. Vikki: Before we finish up, let's also just think about that other side of it that I mentioned of identifying what skills you are bringing. Because sometimes the barrier here is sort of feeling like the only skills you've got are teaching physio to physio students. Claire: Mm-hmm. Vikki: And sort of being like, well, if I'm not in a place that teaches physio students, then I'm no use. So how do you feel, first of all, about identifying your more general skills? Claire: I feel like I could do it in a very superficial way. Vikki: Okay. Claire: So like, you know, sort of one or two word. [00:42:00] Answers kind of thing. But then if I have to talk about it in a deeper sense, I'm not as good at doing that because I tend to either play down my role or put it onto somebody else, you know, as in, oh, this went really well, but that was because so and so did this. Claire: So yeah, in a superficial sense. So like for example, I'd say, oh yes, I've got leadership skills and I've got, you know, skills with working with research. But then if we get into, well, which research skills? No. Well, I don't know. I'm not very good at qualitative research, but Yeah. But you did your doctorate on it. Yeah, I know, but I'm still a bit of a novice, so I kind of played it down all the way to Vikki: bit of a novice compared to who. Claire: This sounds a real, this to me at least sounds like a really silly answer, but compared to people who've done lots of it Vikki: Yeah. Claire: In the sense of, yeah, it, that sounds like a really silly answer because as a student, obviously you go along to [00:43:00] tutorials and sessions and webinars with people who are really experienced in it, and you ask 'em a question and say, oh, you could do this, or you could do that. Or they answer in a particular way and you think, wow, they've got so much knowledge and it's, and you know, for, well, it's because they've done loads of it, or that's what they do as their bread and butter. But, um, it still feels like this, you know, you put 'em on this pedestal because they're amazing. Vikki: So who do you know more about qualitative research then? Claire: My students. Vikki: Yeah. So you know more than your students. Who else? Claire: Um, I guess people that have never done qualitative research on anything about it. Or who have done it a little bit in theory, but not in practice. Vikki: Okay. So what proportion of the world do you think you are better at qualitative research then? Claire: Okay. When you put it like that and you think [00:44:00] about everybody in the world, then yes. Okay. There's maybe more, Vikki: you probably top 1%. Claire: Yeah. Rather than the other way around. Yes. Vikki: But, but genuinely, you know, you think, you know, I think around, um, I live in a housing estate with like 200 houses. I mean, I live just south of Cambridge, so frankly there's a shocking number of PhDs on this estate. So it's probably a bad example. Claire: That's a bad example. Vikki: But generally, if you think generally in the world, you genuinely probably are top 1% for qualitative research. Claire: Oh, I could feel, I can feel my face heating up when you say that, Vikki: but what percent of people have PhDs and at least half of them don't do qualitative research, if not more. Claire: Mm-hmm. Vikki: Probably loads more 'cause actually the sort of qualitative research you are talking about, you wouldn't do in the arts and humanities and stuff. Claire: Mm hmm. Yeah. Vikki: Yeah. I mean, it means you're probably [00:45:00] also bottom 20% for literary criticism or whatever, rightly. There's, you know, whatever it is. There's all the other things we are not, but one of the things that I think academia is terrible for is convincing incredibly knowledgeable people that they don't know enough because they don't know enough as the people at the very top of their field. Vikki: Where if, and I'm not saying this is the sort of job you want necessarily, but if a charity or a corporation wanted to collect qualitative data about their users or about their customers and analyze it in a meaningful way in order to make decisions about the strategy of the charity or the organization, you would probably be better placed to do that than most people. Claire: Yeah. I guess when you phrase it like that, it does kind of make a bit more sense. But you're right. I think , you tend to focus on the bit [00:46:00] that tells you you're not as good as the people that are really experienced rather than focusing on the bit that says, well, you've got more experience in it, you know, all these other people. Vikki: Yeah. We have to remember that we have to compare ourselves to the people. It's the same. Everyone focuses on the people that have done their PhD faster than them. And we never compare ourselves to the people that didn't finish their PhD or never started their PhD or are taking longer over their PhD. Vikki: Any of those people. We compare ourselves to the people that are publishing more, but we never compare ourselves to the people that are cut publishing less. 'cause we just see it less often. You know, we're always fixed on the bit where they're better than us. Vikki: So when it comes to identifying your skills, the two tips I would give you, the first one is exactly that, is put yourself in a general population rather than an academic population and then ask yourself what skills you've got. Okay? Because it will come out completely differently. The hierarchy that we understand within academia when we are in it. Just doesn't seem to [00:47:00] exist. You are kind of an academic, the notion that a professor would be much, much, much more senior and experienced than knowledgeable and stuff, than somebody just straight out their PhD in the general public is all just clever people over there. And that's really, so firstly, remember, remember what you are comparing to if you're thinking about moving sector, you know, what skills have you got compared to those people? Claire: Yeah. Vikki: And that's with all respect. Every, every sector's got their things right? Claire: Yeah. Yeah. Vikki: So it's all respect to other sectors too. The other thing, and this is useful for applying for jobs just generally for everybody, is get way more specific about what you're saying, because I've got good leadership skills. I've got good communication skills. What does that mean? It means virtually nothing. Okay. So I would get much, much more specific about what do these skills enable you to do. I can move a [00:48:00] long-term project, for example. Yeah, PhD. Absolutely. I can move a long-term project dealing with large amounts of data, draw out key messages and communicate 'em in a way that's appropriate to the audience or whatever, right? Vikki: I can pull together a team of five people to deliver a complex module against, academic standards as well as clinical requirements. Do you see what I mean? You're getting much, much more specific about what that actually means, because then what you can start doing is going, okay, so what other places other than universities do you need to take a team of three or four people and put on some sort of educational program. What other situations do you do that loads of situations virtually all organizations will have training arms. So suddenly you're like, oh, okay. I've made it much more specific. And in making it specific is much clearer where you can apply it. Claire: Yeah. Vikki: [00:49:00] Okay. How does that feel? Claire: Yeah, that, that sounds really reasonable. Actually. Thinking about, like you say, you know, if you say, oh, I've got communication skills, what does that mean? But if you actually drill down into what it allows you to do and therefore what, how could you apply that elsewhere, then yeah. Yeah. I think that's really useful. Vikki: Okay. I would always start with these things, trying to come up with 'em yourself. Claire: Mm-hmm. Vikki: And it's not very often that I recommend ai, but I think this is one where it might be useful. I would also recommend that you go into just the basic I free AI thing, so into chat GPT or something like that. Yeah. And put in, this has been my career path. I do this, I do this, I do this, I do this. Claire: Mm-hmm. Vikki: Give me 15 transferable skills that you think I'm likely to have based on this background and why they might be useful, or what sectors might they be useful in, or something like that. Because [00:50:00] sometimes the reason I'm saying it, 'cause normally I prefer people just to be creative on their own without using ai. But I think sometimes we get such a block on about what we are good at that actually, sometimes you read it and you're like, that probably actually is technically true, would never have come up with it. But yeah, I probably could argue that I could do that. Yeah, I guess actually, yeah, I haven't really thought about that as a strength, but yeah, I do do that and it kind of gives you something to reflect against, so that can be a really useful thing. Vikki: I've also never tried just typing in where do I, where else employees, academic physios or something like that. I'm putting that into something like chat GPT and just seeing what they come up with. Claire: I'm quite new to ai. Again, I'm a bit of a techno fo, but I have done it. I have used it. It's probably not my go-to. It certainly wouldn't be the first thing that I come to. But yeah, I think that, again, that's based on what I've used it for already and that it was [00:51:00] reasonably successful then actually, that sounds like a reasonable suggestion. Vikki: Because especially with something that's free and just straightforward like Chat GPT, you can just treat it like Google, but ask a longer question. Vikki: Right. Just ask a more detailed question. Um, so I don't think, you know, yes there's probably skills to writing good prompts and stuff, but you can definitely just muddle through it too. Claire: I mean, I guess ultimately if it comes back with us rubbish, then you can just bin it off. Vikki: Exactly. It's not like you're putting it in to try and get an output that you're going to use for something. I 100% wouldn't use it to write your CV or anything like that. Claire: Yeah. Yeah. Vikki: So where it's text that you want to sound like you, or where it's important that you've intellectually engaged with it, I would not recommend it at all. But where it's just coming up with a bunch of stuff that you can then evaluate, then it can be really helpful. Claire: Yeah. [00:52:00] Yeah. Vikki: Okay. How are you feeling about starting this process of identifying things that might be out there? Claire: A little apprehensive, but kind of definitely more positive as in the sense that even if I don't find anything, well at least I've got some ideas to try. And if I don't find anything, well I'm no worse off than where I am now. Kind of a, so it, it's kind of good in to, to have some ideas about places to, or, or at least, uh, actions to take rather than places to look, but actions to take. Claire: Um, so yeah, it's kind of encouraging. Vikki: I would even, can you genuinely see a world in which you plunk some stuff into chat, GPT. [00:53:00] You had a snoop around on LinkedIn. Claire: Mm-hmm. Vikki: You talked to some people that you used to train with Claire: mm-hmm. Vikki: And you didn't identify anything you haven't thought of before? Claire: I think there's always that possibility, but in the sense that, you know, never say never kind of thing. Claire: But I guess if you think about then the likelihood of, of that, um, and I guess this is the sciencey part of me coming out. The, the, the chances are you're gonna find something that makes you go, oh wow, that's, that's really interesting. Or, Hmm, I like the sound of that. And, and that's really good. 'cause at the moment I'm looking at people who are in. Claire: Completely different fields. And I mean, they're not even in healthcare. They're in like, I don't know, paleontology or something and going, wow, that sounds so exciting. But it's not realistic for me to just, you know, [00:54:00] jump fields completely and start from scratch again. So I, you know, I think the, the chances of finding something that I could feasibly work towards or at least aim vaguely in that direction and then see where it goes that that's more realistic. Vikki: Yeah. Perfect. And remember, we want to keep the criteria here to be interesting stuff because if you start changing the boundaries and making this, what's the chances of me finding something that I actually end up doing? Then you are smushing about five steps of the process in together. Mm-hmm. So finding something that you end up doing. Vikki: Is not the purpose of this first part. Claire: Mm-hmm. Vikki: The purpose of this first part is solely coming up with a load of stuff. Claire: Mm-hmm. Vikki: This is putting the sand in the sandbox. We're gonna build sandcastles out of it later. Yeah. So when we then think about it like that, what's the chances of you not finding some roles that you didn't know existed that might be possibilities? Vikki: Mm-hmm. I think it's virtually [00:55:00] impossible. I literally don't see how you could do the steps we've done. Claire: Mm-hmm. Vikki: And not come up with some. Now does it mean you will definitely find the role that's gonna be the perfect one for you? Who knows? That's 10 steps down the way, but you'll definitely find some stuff and the more you can kind of congrat rather than being like, oh yeah, but it's probably not gonna work. Vikki: Oh yeah, it's not gonna be fees. Oh yeah. It doesn't pay enough if the more you can avoid doing that and just being like, I'm just finding stuff. I'm just doing the lateral thinking bit. I'm just finding different options at this stage. The more you can stay in that mindset and be like, the other stuff's for next month, that's for another day. Vikki: Then narrowing it down to another day. This is just the finding bit. Claire: Yeah. Yeah. Vikki: The more likely it feels. 'cause suddenly it's like, well, cool, I'm gonna, I'm gonna find some stuff. Who knows what I find. But you, you have to find, you know, there's so many things. You have to find some stuff there. Claire: Mm-hmm. Vikki: Okay. Claire: Yeah, I think that, I think that's, um, [00:56:00] reasonable and as you say, you can worry about the feasibility or the practicalities and all of that sort of stuff Yeah. At a, at a later date. Vikki: Exactly. Um, Claire: but Vikki: yeah. And hopefully that takes a little bit of the apprehension away because the consequences here are really very, very small. Claire: Yeah. Vikki: You're gonna spend a little bit of time messing 'em about online. You might speak to a couple of people and they might not reply to you, which is quite normal. Claire: Mm-hmm. Vikki: Um, that happens. Um, so the kind of, it's not this sort of big pressure. If I don't find this, then that it's gonna be awful. It's gonna be, it is. Vikki: Like find some stuff. And they'll figure out the rest later. Claire: Yeah. Yeah. That, that does make it much more doable when you phrase it like Vikki: that. Yeah. Claire: I guess it's the, you know, the coming back to the old I did of, you know, journey of a thousand Miles Begins with a [00:57:00] step and all of that sort of stuff. So Yeah. Claire: Rather than thinking about it, I've got to find this amazing job role. You forget thinking about like that and just think about the first step. Vikki: Yeah. And we, that's where we get have to, because your brain will offer that. Your brain will say, yeah, yeah, but that's probably not gonna work. Yeah, yeah. But I'm probably not qualified. Vikki: Yeah. Yeah. I probably wouldn't get that. Yeah. Yeah. It's probably not gonna, it's gonna offer all those things for sure. And that's fine. We are never gonna switch that off. But what we get to do instead, just like children that are being irritating, we get to go. I know, but we're doing this now. Claire: Yeah. Vikki: Yeah. I know. Vikki: That's for another day. Right now we're just finding stuff. Claire: Yeah, yeah, Vikki: yeah. So don't try and stop those thoughts 'cause they will come a hundred percent. Mm-hmm. But we get to be okay. That's next month's me's problem. My problem right now is just finding a bunch of stuff. Claire: Yeah. Yeah. Vikki: Okay. Claire: Yes. Vikki: Cool. Fabulous. Claire: I think that's been really, really helpful. I've scribbled down a few [00:58:00] things and it's definitely given me some ideas of where I can start with, which I think sometimes that's the, the worst bit, isn't it? Yeah, definitely. It's like going to the gym. The hardest bit is going out the front door. Yeah. Once you're actually there, you're kind of like, oh, well I'm here now so I'll do it. So once you're on the job website or whatever, you go, well, I'm here now, so I'll just look. Vikki: I think sometimes we feel like we have to have the whole journey plotted out in our heads. You don't. You need some places to start looking and then it'll be like, oh, there seems to be a couple of different things in the military where that came from, but go with it. Claire: Yeah. Vikki: That, you know. Oh, I wonder if there's anything in other branches of the military. Oh, actually that's made me think of guides and scouts. I wonder if there's something, you know what I mean? Yeah. Right. That it kind of once you get little bits of ideas, that snowball thing then kicks in either by asking people or just because your brain will give you ideas as you go through. Claire: Yeah, that's definitely true. Vikki: Thank you so much for coming on. I know that will be useful for people who are in your sort of situation, but I'm also hoping people really can [00:59:00] translate it out to any place where they need to come up with ideas and that sort of thing. So thank you so much for coming on. Thank you everybody for listening. If you wanna get coached in the future, do just join my newsletter and I will see you next week.